• branding |
  • print |
  • video |
  • signage

Zooka created a fresh logo and brand identity system to help Union City stand out from the crowd of Bay Area communities.

Union City is a small town with a big heart. And they want everyone to know.

our process

STEP 1

Assessment &
Strategic Planning

STEP 2

Audience
Workshop

STEP 3

Value
Workshop

STEP 4

Competitor
Workshop

STEP 5

Brand
Workshop

STEP 6

Identity
Workshop

STEP 7

Test, Validate,
Revise

STEP 8

Brand
Approval

STEP 9

Brand
Training

STEP 10

Brand Launch
& Rollout

Our branding experience with Zooka, we could tell right away that the company is off the wall off the charts creative but what really impress me was the well thought out strategic approach to developing a brand and transforming it into a marketing campaigns and programs… very well thought out.


Tony Acosta, City Manager

visual language

Union City Visual Language Guide

Case Study

WATCH CASE STUDY

brand rollout

To ensure a successful brand rollout and establish a set of brand templates, Zooka designed a style guide for Union City that covers the majority of regular collateral formats for marketing and communication efforts, such as an activity guide, business cards, billboards, and pamphlets.
Union City Business Cards Union City Business Cards Union City Business Cards
Union City Business Cards
2016 Marcom Gold Award

we won a major award!

For our Union City work, Zooka took home a Gold MarCom award for Branding, rewarding the amazing work of our talented creators and designers.

learn more